The technical evaluation went fine. The business case fell apart. That's a positioning problem — and it's fixable. We've done it twelve times. Here's how the engagement works.
We pull the last 4–6 losing deals. Call transcripts, email threads, whatever exists. Not to blame anyone — to find the moment the CISO stopped listening. That moment is always the same: the technical story ran into a business risk question it wasn't built to answer.
We rebuild the narrative from the CISO's job description outward. What risk are they accountable for at board level? How does your capability reduce that risk in language that survives a security committee? We rewrite the deck, the homepage, the outbound sequence. The product doesn't change. The story does.
We build account plans for the 3–5 targets that matter most. We define the CISO conversation that opens without a product demo. We coach your AEs on the business risk question — the one the CISO has been trying to answer for a year and hasn't been able to articulate. You give it to them.
This isn't a scarcity play. Each engagement takes everything we have — deep reads on the deals, direct work on the narrative, coaching through live pipeline. We cannot do that at scale without doing it badly. We run four engagements per quarter and that is the actual ceiling. Current quarter fills between mid-cycle submissions and referrals. If we're full, the next available slot is Q3 2026.
The intake form is the first filter. The $2,500 deposit is the second — it's refundable in full if we decline after review. We decline more than we accept. That's by design.